The other day I was watching the 10 o’clock news on channel 5. Like all the other news stations, I was expecting the top story to be your typical murder or kidnapping story. But after this particular top story, I would have preferred a story that would attempt to make me live in fear. It turns out that the top story was one about kids being scared of a Halloween display at Wal-Mart. Are the people at channel 5 serious? With all the things going on in the world right now, kids being scared at Wal-Mart seemed the most important? About five minutes later there was a story about a sex offender who was working at a middle school as a janitor. Was there really confusion about which story was more important?
Ok, so you don’t really hear about kids being scared at Wal-Mart that often, but there is a reason for that. It’s because no one cares. Yeah, little kids getting nightmares at Wal-Mart can be manipulated into a unique story, but that doesn’t make it important. I’m sure if you asked most people about which is more important between a sex offender or kids at Wal-Mart. That most of them would pick the story about the sex offender.
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1 comment:
Good point. Sounds like the TV folks founds some good visuals and a "fun" seasonal story -- and led the newscast with it. That was their mistake. Not running it, but leading with it. Good catch!!
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